Terms of Use

Privacy Policy Effective as of August 16, 2021

Last Updated: August 1, 2022

Please read the below Privacy Policy and the related Terms of Service carefully before using this Website. If you do not agree to these terms, please do not use this Website. By providing your personal information or otherwise using this Website, you consent to the terms and conditions of this Privacy Policy.

User Agreement
We at Walden Woods Media LLC, LLC d/b/a The Food Lens (“Walden Woods Media LLC,” or “The Food Lens,” “we,” “us,” or “our”) created this privacy policy (“Privacy Policy”) because we know that you, the individual using our Website (“you”), care about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of Walden Woods Media LLC, LLC in connection with our good and services (“Services”), which are made available to you through our website located at (the “Site” or “Website”).

This Privacy Policy discloses what type of information is collected, the methods used to collect it, how Walden Woods Media LLC utilizes the information to better serve all interested parties and the choices you have about the way your information is collected and used. Please read this Privacy Policy carefully. By visiting our Site and/or using our Services, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use. Every user hereby agrees that all information you provide, including but not limited to age, shall be truthful and correct. Important: Communication with us by email about any health conditions or personal information may not be HIPAA secure.

Information We Collect:

Personal Information
We do not collect any personal information from you unless you voluntarily provide it to us or use our Website.

When you sign up to become a user of the Site (a “User”), you will be asked to provide us with certain personal information, such as your first name, last name, age, and email address. In this Privacy Policy, we refer to this information as “Personal Information.” Providing us with Personal Information about yourself is voluntary, however, choosing not to provide certain information, may restrict access or participation in some of the Site’s features. Walden Woods Media LLC actively and passively gathers, analyzes and/or stores Personal Information and other information generally by way of a few different sources: (1) the Personal Information voluntarily submitted by visitors when using or registering to use or receive our services or offers, or when submitted to us via our contact form; and (2) by tracking and analyzing online and mobile data and activity through mechanisms that identify site usage, user location, device type, browser types, IP addresses, and other data. We do not collect Personal Information through advertisements on our Site, and the Personal Information we collect is not shared with third parties except as set forth herein. We will make reasonable efforts to destroy, erase or make anonymous any Personal Information that is no longer required to fulfill the original purpose for which it was originally collected.

Usage Information
Like most websites, we use automatic data collection technology when you visit the Site to record information that identifies your computer, to track your use of our Site, and to collect certain basic information about you and your surfing habits. This information includes information about your operating system, your IP addresses, browser type and language, referring and exit pages and URLs, keywords, date and time, amount of time spent on particular pages, what sections of a website you visit, and similar information concerning your use of the Site and the Services (the “Usage Information”).

Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

We may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). The information we collect is generally statistical data. It helps us to improve our Website and to deliver a better, more personalized service, by enabling us to: estimate audience and usage patterns, store information about your preferences, speed up your searches, and recognize you when you return to our Website. The technologies we may use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Unless you adjust your browser setting, our system will issue cookies when you direct your browser to our Website. If you select this setting, you may be unable to access parts of our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as browser cookies.
  • Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics. 

How We Use Your Information
We may use your Personal Information and Usage Information in a manner that is consistent with this Privacy Policy and the context of our relationship with you. We will use your Personal Information and Usage Information collected through the Site for the following purposes:

  • To identify you when you sign in to your account;
  • To respond to your requests and to provide you with the Services;
  • To respond to your inquiries and contact you about changes to the Site and/or the Services;
  • To send you notices (for example, in the form of e-mails, mailings, and the like) regarding products or services you are receiving, and for billing and collection purposes;
  • To send you information we think you may find useful or that you have requested from us;
  • To enhance and improve the Site or the Service, such as through personalized features and content;
  • To analyze the use of the Site and the Service and the people visiting to improve our content and Site and the Service;
  • To investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our policies, or as otherwise required by law;
  • For any other purposes disclosed at the time the information is collected or to which you consent; and
  • As otherwise specifically described in this Privacy Policy.

Use of IP Addresses
An IP address is a number that is assigned to your computer, device or network when you are linked to the Internet. When you request pages from this Site, our servers log your IP address. We may use IP address for a number of purposes, such as system administration, to report aggregate information to our business partners or to audit the use of the Site. We may associate your IP address with the Personal Information you provide. We may also collect and store information about you that we receive from other sources to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.

Disclosure of Personal Information to Third Parties
We, like many businesses, sometimes hire or use other companies to perform certain business-related functions. Examples include mailing information, maintaining databases, hosting services, and processing payments. When we employ another company to perform a function of this nature, we provide them with the information that they need to perform their specific function, which may include Personal Information.

We may share your information with third party vendors or service providers who help us provide the Services or the Website, including database hosting and data processing services, and assist us in responding to requests by you for information that you request.

We may share your information with a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, “Affiliates”), provided that we require our Affiliates to honor this Privacy Policy. We may also share your Personal Data with our Related Companies for purposes consistent with this Privacy Policy.

If we or all or substantially all of our assets are acquired, we expect that the information that we have collected, including Personal Information, would be transferred along with our other business assets.

We may disclose your Personal Information and Usage Information to government authorities and to other third parties when compelled to do so by government authorities, at our discretion, or otherwise as required by law, including but not limited to in response to court orders and subpoenas. We may also disclose your Personal Information and Usage Information when we have reason to believe that someone is or may be causing injury to or interference with our rights or property, other users of this Site, or anyone else that could be harmed by such activities.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

The Food Lens uses and partners with third-party service providers and data processors to provide some or all of the Services. To learn more about these third-party providers and data processors, please send us an email at

We may use analytics providers such as Google Analytics to help us evaluate the Services.  Data about the general attributes of your device may also be collected when you use the mobile application. To opt out of the aggregation and analysis of data collected about you on our website by Google Analytics, visit and download and install the Google Analytics Opt-out Browser Add-on.

How We Protect Your Information
We take commercially reasonable steps to protect the Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail:

Browser Cookies
Like many websites, we may use browser “cookies.” Cookies are a website’s way of remembering who you are and help you personalize your online experience. One of the primary purposes of cookies is to provide a convenience feature to save you time. A cookie is a small text file that is stored on your computer’s hard drive or stored temporarily in your computer’s memory. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer. There are two kinds of cookies: those that are “session” oriented and those that are “persistent.” Session cookies are deleted from your computer when you close your browser. Persistent cookies retain information for later use tomorrow, next week, next month, or whenever they are set to expire. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. We use cookies to help us to identify account holders and to optimize their experience on our Site. Also, we will use cookies to monitor and maintain information about your use of this Site. Most web browsers accept cookies automatically. You can delete cookies manually or set your browser to automatically delete cookies on a predetermined schedule. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Site.

We recognize the importance of safeguarding the privacy of children and encourage parents to check and monitor their children’s use of online activities regularly. The Site supports and complies with the Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws. The Site is not aimed at nor intended for anyone under the age of eighteen years of age (18). If you are under the age of 18, please do not use the Site. If Walden Woods Media LLC discovers that a person under the age of 18 has provided Walden Woods Media LLC with any Personal Information, Walden Woods Media LLC will use commercially reasonable efforts to delete such person’s Personal Information from its system.

Your Ad Choices
We support the self-regulatory principles of the Digital Advertising Alliance (“DAA”). We work with a variety of advertisers, advertising networks, advertising servers, and analytics companies (“Ad Partners”) that use different technologies to collect data about your use of the Services (such as pages visited, ads viewed or clicked on) in order to deliver relevant advertising.

These technologies may include the placement on our Services of cookies or web beacons, and other data collection technologies by these Ad Partners to measure how our Services are being used, to collect data about where users go and what they do after they leave, and to link various devices users may use, and to serve more relevant ads.  These ads may appear on our Services or other websites and services that you visit.

For more information about how our Ad Partners use the information collected by the technologies on our Services and how to opt out of this collection, please visit the DAA’s opt-out page, at  You may also opt out of additional third-party advertising networks by going to the Network Advertising Initiative’s (NAI) website at and following the directions listed there.

The opt-outs described above are device and browser specific and may not work on all devices.  If you choose to opt out through any of these opt-out tools, this does not mean you will cease to see ads.  Rather, the ads you see will not be based on your interests.  In addition, when you opt out using one of these methods, our Ad Partners will continue to collect information for any other purpose permitted by the DAA’s and NAI’s rules. You can opt out of future information collection from our Services by ceasing use of the Services or in the case of an application, uninstalling the application.

Please note that this Privacy Policy does not cover the practices of our Ad Partners.  The Food Lens does not have control over these third-party technologies or the information contained in them. 

Your Choices/Unsubscribe
If you wish to stop receiving promotional e-mails, you may do so by choosing to unsubscribe from our emails by following the instructions in the bottom of the email.

External Links
The Site may contain content, services, advertising and other materials that link to websites operated by third parties. We have no control over those other sites, and this Privacy Policy does not apply to them. Please refer to the privacy policies of those sites for more information on how the operators of those sites collect and use your Personal Information.

Important Notice to Users Outside the U.S.
The Site and the Services are operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By providing us with any information through the Site or the Services, you consent to this transfer.

Changes to This Privacy Policy
This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time and will post any changes on the Site as soon as they go into effect. By accessing the Site or using the Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

Nevada Privacy Rights
We do not sell personal information for monetary consideration. Nevada residents have the right to submit a verified request directing us not to sell their personal information. If you are a Nevada

resident, and would like to submit such a request, please send your request to

California Privacy Rights

California Shine the Light law
Walden Woods Media LLC does not share personal information (as defined by California Civil Code §1798.83) with other people or non-affiliated businesses for their direct marketing purposes.

California Consumer Rights
Under the California Consumer Privacy Act of 2018 (“CCPA”), California consumers have the right to request: the deletion of the Personal Information we have about them; additional information about whether and how we have collected, used, disclosed, and sold Personal Information about them; and the specific pieces of Personal Information we have about them. California consumers also have the right not to receive discriminatory treatment if they exercise the rights list above.

Consumer Rights Request Process
When you make a request, we may require that you provide information and follow procedures so that we can verify the request and your jurisdiction before responding to it. The verification steps we take may differ depending on the request you make. We will match the information that you provide in your request to information we already have on file to verify your identity. If we are able to verify your request, we will process it. If we cannot verify your request, we may ask you for additional information to help us verify your request.

Consumers will be required to submit their first and last name and email address and may also be asked to provide their telephone number or address so that we can verify the request. Please provide as much of the requested information as possible to help us verify the request. We will only use the information received in a request for the purposes of responding to the request. 

Authorized Agent
California law permits California consumers to use an authorized agent to make privacy rights requests. We require the authorized agent to provide us with proof of the California consumer’s written permission (for example, a power of attorney) that shows the authorized agent has the authority to submit a request for the California consumer. An authorized agent must follow the process described below to make a request. The authorized agent must also verify his/her own identity. We will confirm the agent’s authority with the California consumer about whom the request was made. You may submit a privacy rights request to us by emailing us at:

Choice of Law
This Privacy Policy, including all revisions and amendments thereto, is governed by the internal laws of the United States, Commonwealth of Massachusetts, without regard to its conflicts or choice of law principles which would require application of the laws of another jurisdiction.

By using this Site in any way, you unconditionally consent and agree that: (1) any claim, dispute, or controversy (whether in contract, tort, or otherwise) you may have against the officers, directors and employees of Walden Woods Media LLC, LLC and its parents, subsidiaries, affiliates (all such individuals and entities collectively referred to herein as the “Walden Woods Media LLC Entities”) arising out of, relating to, or connected in any way with the Site or the determination of the scope or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration administered by the American Arbitration Association (“AAA”) ( and conducted before a sole arbitrator in accordance with the rules of AAA; (2) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16; (3) the arbitration shall be held in Massachusetts; (4) the arbitrator’s decision shall be controlled by the terms and conditions of this Privacy Policy and any of the other agreements referenced herein that the applicable user may have entered into in connection with the Site; (5) the arbitrator shall apply Massachusetts law consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (6) there shall be no authority for any claims to be arbitrated on a class or representative basis, arbitration can decide only your and/or the applicable Walden Woods Media LLC Entity’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated; (7) the arbitrator shall not have the power to award punitive damages against you or any Walden Woods Media LLC Entity; (8) in the event that the administrative fees and deposits that must be paid to initiate arbitration against any Walden Woods Media LLC Entity exceed $10,000.00 USD, and you are unable (or not required under the rules of AAA) to pay any fees and deposits that exceed this amount, Walden Woods Media LLC, LLC agrees to pay them and/or forward them on your behalf, subject to ultimate allocation by the arbitrator. In addition, if you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Walden Woods Media LLC, LLC will pay as much of your filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (9) with the exception of subpart (6) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of AAA, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, subpart (6) is found to be invalid, unenforceable or illegal, then the entirety of this arbitration provision shall be null and void, and neither you nor Walden Woods Media LLC shall be entitled to arbitrate their dispute. For more information on AAA and/or the rules of AAA, visit their website at

Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website like message boards. The information you share in public areas may be viewed by any user of the Website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

How Can I Access, Correct and Update Personal Information?
You can access, correct and update certain personal information that you have provided to us, if any, by emailing us via the “Contact Us” link here. Please be aware that we will process your request as quickly as we reasonably can, but it may not be possible to update our systems immediately. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.

Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

How to Contact Us
If you have questions about this Privacy Policy, please e-mail us at and write “Privacy Policy” in the subject line, or mail us at the following address: 900 Tanglewood Dr. Concord, MA 01742.

© 2021 Walden Woods Media, LLC. All rights reserved.

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